1. Your Website Isn’t Mobile-Friendly – And It Shows
Let’s face it: it’s no longer 2010. These days, over 65% of web traffic comes from mobiles, and if your site doesn’t adapt to smaller screens, you’re essentially turning customers away. A non-responsive site on a smartphone can be a nightmare to navigate, leaving users frustrated and bouncing back to the search results. Responsive design ensures your site looks fabulous on desktops, laptops, tablets, and – most importantly – phones.
2. Slow Load Times – Or as We Call It, the “Digital Death Knell”
Imagine your website as a restaurant. People won’t stay if they have to wait half an hour just to get a menu. In fact, studies show that people expect a site to load in 2 seconds flat – and nearly half will leave if it doesn’t load within 3. If your site’s taking its sweet time, it’s high time to speed things up. At IBDigital, we put website speed as a top priority because a fast-loading site means happy visitors (and Google will love you for it).
Check out how we built Stonehenge Property services website – the difference is night and day.
3. Your Bounce Rate Could Rival a Trampoline
Bounce rate – the percentage of visitors leaving after just one page – can tell you a lot about user experience. High bounce rates usually signal something is off: confusing layout, tiny fonts, unattractive design, or poor usability. Essentially, if users are taking one look and heading for the hills, a redesign is probably in order. An engaging layout will keep visitors exploring your site and help turn clicks into customers.
Take a look at how our redesign helped United Repairs reduce their bounce rate by 28%!
4. Your Branding Has Changed, But Your Website Hasn’t
Gone through a rebrand? A website that doesn’t reflect it is like wearing an old uniform after getting a promotion – not quite right, is it? Your site should embody your brand’s personality and message, keeping it consistent across all channels. Don’t send mixed signals to potential clients; a fresh site will help you showcase your new look.
See how IBDigital helped Hayes Mechanic reflect their brand online – clarity and consistency achieved!
5. Frankly, It Just Doesn’t Look Good
When was the last time you felt a spark of pride looking at your website? If your site feels outdated, it’s likely giving the wrong impression to visitors too. Adobe found that 70% of consumers are more inclined to engage with attractive websites, and with online competition tougher than ever, a well-designed site is more important than ever.
Check out “how to design a website” for a step-by-step guide.
6. The Navigation is About as Intuitive as a Maze
If visitors are playing hide-and-seek with your content, there’s a problem. Poor navigation (confusing menus, missing call-to-action buttons, disorganised content) can drive people away before they even get a chance to explore. An intuitive design with a clear layout keeps visitors engaged and makes it easy for them to find what they need.
7. You’re Stuck When It Comes to Updating Content
If every tweak or update requires calling in tech support or worse, paying extra for minor changes, it’s time for an overhaul. A modern Content Management System (CMS) lets you update content whenever you need without hassle. At IBDigital, we provide user-friendly CMS solutions and hands-on training so you can manage your site with ease.
KickOut club now update their website independently – check out their streamlined experience.
8. You’re Not Keeping Pace with Your Industry
Online trends shift quickly, and staying ahead means keeping your website current. If competitors are rolling out sleek, modern sites and yours feels a tad ‘vintage,’ it might be time to catch up. An up-to-date, trend-aligned site helps keep your business at the forefront of your industry, sending the right signals to potential customers.
9. Google’s Ignoring You
We all know Google has its favourites, and if your site isn’t one of them, it’s hard to stay visible. Many issues – like slow load times, poor mobile compatibility, and confusing navigation – can affect your SEO rankings. Technical SEO enhancements woven into a new design can help boost your site’s search presence and make it easier for customers to find you.
Discover how IBDigital’s work for JLR Engine improved their SEO and ranking.
10. You Just Feel It’s Time for a Change
Trust your instincts – if you have a hunch that your website needs a facelift, it probably does. A refreshed site brings renewed energy to your brand and improves customer engagement. Your gut feeling might just be your best guide.
Ready to make a change? Get in touch with IBDigital, and let’s bring your vision to life.
